As you can tell, I haven't been posting to this blog very much. I've been too busy running my own Internet businesses, but also, it's hard to just write for the sake of writing. Especially when I really don't know exactly what YOU want to learn more about.
So...
I'm ASKING you... what would you like to know more about? After all, this is YOUR blog. So post some comments about what you'd like to see me teach more about, and I'll start teaching it. Fair enough? :)
Another Internet Marketing shockwave will hit in the next few days...
...Are You Ready For It?
I recently reported that Yahoo was in the process of launching its own AdSense type program (which is great news for web publishers). Well, it appears as if Microsoft won't be far behind...
There's no news yet about Microsoft creating its own AdSense program (not yet anyway) but there is news that Microsoft is going to be launching its own AdWords type advertising service for its search engine. This is the first step towards (hopefully) them having an AdSense program of their own.
The story was reported by Financial Times.
It just keeps getting better and better.
News.com recently reported more information about Yahoo entering Google's AdSense territory.
Yahoo is already building an opt-in notification list for publishers that are interested in their "upcoming programs." Get on the list NOW to be notified when Yahoo rolls out their own AdSense-like program.
Wow, an opt-in notification list. I wonder if Yahoo watched the Traffic Secrets roll-out. ;-)
Well, it appears as if my speculation is finally coming true...
Over a year ago, I predicted that Yahoo would follow Google's AdSense lead and release a similar program of their own. They'd have to in order to keep up as Google is cleaning their clocks with the increase in revenue they are getting from AdSense.
That day is getting close. VERY CLOSE.
If you snoop around the 'Net (and know how to do it effectively) you can uncover some interesting stuff...
Like web sites running what appear to be 'experimental' Yahoo ads that are very much like AdSense ads. They are (no surprise) ads being served from Overture's database (which Yahoo owns).
Check out the ads on the leftside of this blog.
If and when Yahoo releases and AdSense competitor this is nothing but GREAT NEWS for marketers like us. AdSense is a fantastic way to make money from publishing web sites. BUT... right now it's very dangerous. There are many markets right now that wouldn't be very profitable if AdSense went away. Other affiliate programs just won't make much money on these sites. So we NEED a competitor. You never want all your eggs in one basket with anything you do with your marketing and AdSense is no exception.
A similar program from Yahoo will only spur competition with Google and most likely drive AdSense revenue higher.
Let's hope that this experimental ad program turns out to be something REAL.