The Shockwave Has Begun...
Do you feel it yet?
Have you started to feel the "shockwave" that's being produced online by the massive marketing campaign for my Traffic Secrets course?
The campaign "process" has only just begun. STAY TUNED! It's about to get a lot more exciting.
THERE'S AN EXCITING *TWIST* ABOUT TO HAPPEN...
MOST PEOPLE THINK NOTHING WILL HAPPEN UNTIL TUESDAY AT 9AM EST...
...BUT THEY'RE IN FOR A HUGE SURPRISE. :-)
In the near future, I plan to detail the exact steps I took to launch this massive marketing campaign. There are a lot of things involved that most people don't realize. This will be great for you to learn because you can apply them to your business -- regardless of what niche market you are in.
Have You Felt Some Of The *Shockwave* From The Campaign Yet?
Sound off by clicking the "comments" link below and adding your comment about it!

Comments
Dude... the shockwaves are so massive that my old copywriting books just felt on my head...
Seriously, big applause for a mind blowing rollout of anticipation, connections and interviews with other marketers. Nothing has ever been done like it...
Again, more proof that Reese is GENIUS.
Matt
Posted by: Matt Gallant | August 13, 2004 12:58 AM
I think you're going to make some pretty
interesting Movies someday John. You already
got the technique down for mastering
suspense. :-)
Paul
Posted by: Paul Schlegel | August 13, 2004 01:24 AM
John, I received three emails about your upcoming Traffic program just yesterday. That doesn't count the interview I heard between you and Jim Edwards the day before. Your 'ticking clock' is another masterful notion. The very way you are marketing this product proves to me that you really understand marketing. So, OK, I'm in. Cheapskate that I am, I am eager to buy your course. Good job!
Posted by: Sydney Johnston | August 13, 2004 06:21 AM
To all the people anticipating the course: It's worth it. I've weasled an advance copy out of John and have now lugged it half way around the world to Australia just so I could have access to it on the plane.
The plane ride was about 20 hours total to get down here.
And I was kind of glad it took so long so I'd have plenty of time to really get into the meat of this course.
It's a CRUSHER.
Well worth getting.
Posted by: Frank Kern | August 13, 2004 09:00 AM
John,
I love it that you are going to "detail the exact steps" you used to "launch this massive campaign". I've been trying to keep up with your whole strategy, figuring out the whole process...
... from the event in March, to the release of little chunks of video from the seminar, to how word has spread about you since that event, to your blog "anticipation agitators" (hmmm, I like that term), to all the emails I've received over the last few weeks about your fantastic newsletter (these emails say nothing about your course - just offers valuable free info), to how your newsletter smoothly leads into your product info, and so on...
... but now I am eagerly anticipating THIS information in full detail!
Great job!
~ Andy
Posted by: Andy Hussong | August 13, 2004 09:10 AM
John,
Nice work. This is a real lesson for us all. The fact that you are able to teach us as we get ready to buy your product is truly phenomenal.
Can't wait to find out the behind the scenes stuff so I can apply it to my markets. :-)
Timaay
Posted by: Timaay | August 13, 2004 09:30 AM
Are you trying to become a billionaire?
I don't really see how you would have much difficulty in selling a million copies of your course.
Also, would you mind shaving 90 hours off your timer so I can buy your course an hour from now?
Posted by: Matthew Moyer | August 13, 2004 02:01 PM
I'm sitting here in absolute amazement...
I've purchased a ton of courses from other fantastic and very credible marketers, but nothing has ever come close to the anticipation I feel about your Traffic Secrets Course.
Congratulations... you've cracked this nut~!
Michael D. Hill
Posted by: Michael Hill | August 13, 2004 09:25 PM
John,
You are the Britney of online marketing - when you going to start selling t-shirts.
I hope you survive hurricane season. Knowing you, its probably a market opportunity - a new DVD course: how to protect your home from the winds
Be Happy.
Posted by: BARRY | August 14, 2004 11:20 AM
Your pre-release build up will most certainly go down in internet marketing history as the best of the best. Very smoothly done.
After 7 years as an internet marketer and trend watcher, the only other infoproduct release I remember that even comes close to yours was Seth Godin's Ideavirus.
A class act John. You're under the "Marketing Microscope" on this one ;-)
Posted by: Paul Short | August 14, 2004 09:32 PM
John,
Wow! I haven't been this pumped about anything for a LONG time. You have put together a truly masterful campaign.
Many of us (with me at the front of the pack) are looking forward to learning even MORE from you through this next offering.
Thanks for your generosity and many blessings on this launch!
Posted by: Tim Wright | August 15, 2004 10:55 AM
I am one of the very fortunate people who have a preview copy of Traffic Secrets. The day it arrived, I planted myself in front of my computer and before I knew it, our rooster was crowing - it was 4:00 a.m.! I hadn't moved for hours.
Traffic Secrets is an Internet marketer's dream come true. We all know John is the master when it comes to finding and driving targetted traffic -- IF ONLY we knew how he does it. Well, now I do!
The way the course is laid out, any one -- and I truly mean any one -- who is willing to take the time to study the materials and do exactly what John tells you to do AND shows you how to do will see huge increases in their traffic. Just follow the steps -- one right after the other.
I don't make recommendations lightly but this is one product that deserves every compliment, kudo and recommendation that comes its way. My only caveat - before you buy it, make a commitment to yourself to follow it, to take action and to implement John's techniques and strategies. The product is so good that buying it and putting it on a shelf to collect dust would be the absolute biggest mistake you've ever made.
I'm on track to multiply the traffic to my first "Reesed" site times 10 in only 30 days. Yep, you read that right - TEN times more traffic in only 30 days using what I've learned in Traffic Secrets! And I KNOW I'm going to do it!
Thank you John!
Posted by: Cindy Kappler | August 15, 2004 12:03 PM
John: The shock wave is unbelievable.I feel it Everywhere I go!I can barely walk down the street without falling over.
You truly are "The Man." No, make that "DA MAAAAAAAAAAN!"
You've become the new Mark Joyner of Internet marketing. Congratulations on your massive accomplishment. You must be proud of yourself.
Posted by: shari moore | August 15, 2004 01:47 PM
John - Seems like you've got so many people peddling this product for you that I'm the only one left to buy it! :) That's ok - I can't wait to get my hands on it - you are a master!
Mike
The Web's Premier Jewelry Store!
Posted by: Mike Kier | August 15, 2004 04:11 PM
Can't wait till Tuesday! Only a few more hours till I get the most anticipated product of my 7 yr. online life!
I have watched John Reese over the past 7 years and it's amazing what this guy comes up with!
Bravo John!
The Country Gal
Posted by: Tonya Pruitt | August 16, 2004 02:41 PM
WOW - As I said before, you are the master of pre-sale. I have not seen in the last 9 years, a better campaign, planned and executed for JUST the pre-sale. I can't wait for the follow-up. Hmmm, must be a lesson in there somewhere. Well done John! Hope your servers are up to the task tomorrow. I'll be there.
Randy
Posted by: Randy Arras | August 16, 2004 10:22 PM
Hi John, Glad you survived "Charlie" Hope you suffered no damage.
Of course like everybody I shall be inline waiting for the doors to open to buy your 'Traffic Secrets'
I wish you a great success with it John.
Best wishes
Reg Block
Posted by: Reginald Block | August 17, 2004 01:40 AM
Wow John, great twist...
Way to get people to buy on the first day!
Looking forward to Traffic Secrets and your email course, and to the day when I can produce such a masterful campaign.
Best wishes
Frank
Posted by: Frank Mullen | August 17, 2004 04:34 AM
Awesome campaign, John. I'm watching - and learning. A LOT.
I hope most of the Traffic Secrets buyers have a plan in place to execute, so they can take the best advantage of your generosity. I know my plans are clear - and I even detailed some of them on my blog, "Dr.Mani says..."
http://www.EzineMarketingCenter.com/drmani-says/
And I'm delighted you plan to detail the 'behind-the-scenes' action that launched this winning campaign.
Thank you - from a loyal fan!
Dr.Mani
Posted by: Dr.Mani | August 17, 2004 09:28 PM
Hi John
I place the order with your traffic secret 10 hours ago, but the funny thing is the email i receive don't consist of any receipt no
From: "Traffic Secrets"
To:
Sent: Tuesday, August 17, 2004 11:33 PM
Subject: Thank you for your order
>
> Thank you. Your "Traffic Secrets" order has been successfully confirmed. The product will be shipped to you shortly.
>
> Your card has been charged for total of $1102.25 ($997.00 + $105.25 shipping & handling).
>
So I just wonder do my order processed probably or not since I don't want to miss the specail bonus as promised by you. Can you help to check and let me know?
Thanks
ToonChooi
Posted by: ToonChooi | August 17, 2004 10:31 PM
Toon --
YES, your order was processed and YES get the special bonus course! Your order will be shipped to your ASAP.
Thank you very much. I sincerely appreciate your business!
-John Reese
Posted by: John Reese | August 17, 2004 10:52 PM
John,
I ordered the Traffic Secrets yesterday through tony's link. I think this is the only product i have ordered ever in my life without reading the sales letter :). I trust you so much john, to deliver value. Keep up the great work.
I was on the pre-release list. But i gave a different mail address for the order.
I chose the 3 payment plan through paypal. I hope i would also get the bonus package. Should i do anything to get the bonus package? Please reply.
Thank you for your time.
Regards,
Nathan.
Posted by: Nathan | August 17, 2004 11:36 PM
John...
No less than 8 emails from your affiliates today and the guy that "overdelivered" got a piece of the $997 sheckels I whacked my credit card for.
Sorta like your own "Dream Team" of fellow marketers. Your process was brilliant and I'm curious to see how many will try to emulate it. If nothing else, it's the hottest IPO in a long time...
Rick...
Posted by: Rick | August 18, 2004 12:36 AM
Pleeeeeaaasssseeeeee....make it stop!!!!!
I ordered the package about 15 minutes after "go live" -- but I've been innundated all day long with "please go through me" emails -- and they're all the same. Geez...I thought all those people were some kind of smart guru types so can't they write their own darn copy?
Well, I'm looking forward to receiving the package but I'm really tired of the emails. I'm now filtering all the "Reese's Pieces" in my email box into one folder so I can see who is creatively marketing and who is copy and pasting.
I've actually receive 5 of the EXACT same emails from Armand Morin just sent at different times.
So you've all convinced me, John. I promise I'll vote for you for President. Isn't that secretly want you want?
Tery
Posted by: Tery | August 18, 2004 01:20 AM
Hi John
I have to agree with everyone else that you've done a marvellous job with the marketing.
One thing though. I ordered within the first 18 hours so I assume I'm getting the "Automatic Email Profits" for free when it is released, but I didn't see anything about that on the order form.
Paul
Posted by: Paul | August 18, 2004 09:09 AM
>WHEW!<
The calm after the 'hurricane' ...;)
Just wanted to drop by and say how glad I am to be associated with you, John.
I've not seen a promotion frenzy like yesterday in my Online career of 7 years, including that of my dear friend Mr. Joyner. ;)
Of course, as luck had it, my server was compromised ... and I lost 5 hours yesterday to maint. :P
Still ... yesterday's 'hurricane', you, and Traffic Secrets were and are quite a rewarding experience.
Thanks ... again,
Mike Merz
Proud Platinum Affiliate
and Traffic Secrets Owner.
Posted by: Mike Merz | August 18, 2004 12:17 PM
Brilliant marketing project - well done, and it's a superb course to boot. Now take action, using what's in the course -- I am ... Perfect example of how to do it right. Aced it. Nice job.
Ken
Posted by: Ken "the copy grinch" | August 18, 2004 07:08 PM
Mr. Reese,
I am deeply overwhelmed!
Thank You... Thank You... Thank You!
Bill Fleming
Posted by: Bill Fleming | August 19, 2004 11:46 AM
John,
I first received your pitch from Yanik with his special report and I couldn't sleep until I ordered the course. Then the barrage began. But Yanik was the one that copied your credo and added an over delivery bonus. You must have some of the other internet marketers shaking in their boots because your product is so good that I have received some "If you can't afford the $997 for John Reeses course which I'm sure is good but I haven't read then try this cheap alternate course". A little surprised by the sender which is someone we all know. Fantastic Job once again. Porsches for everyone who acts on this course.
Phil C
Posted by: Phil Cadorette | August 19, 2004 01:05 PM
I'd never thought an internet marketer could have me more anxious then a high school girl on prom night, but John, that's exactly how you made me feel.
I woke up on the 17th at 11am, tired and groggy as usual and then I remembered....
TRAFFIC SECRETS COMES OUT TODAY!!!!
I ran up the stairs from my basement like a madman and dashed towards my computer! I went right to the website, SKIPPED THE SALES COPY COMPLETLY and then ordered the course.
I'm relatively new to internet marketing. I've grossed about 2 grand on Ebay in 6 months and made maybe $100 on affiliate programs and that's about it. So I am newbie in the game. I actually found out about John Reese from Mike Filsaime. I believe this course is going to allow me to be able to quit my daytime job this year!
Thanks John!
Posted by: Roosevelt Cooper | August 19, 2004 01:23 PM
Sheer Magic John,
Zip, Crackle, Fizzle and BANG!!!
Light the touchpaper and stand well back.
This learning program is going to set the internet marketing community alight during the next few months.
In setting the standard like this, in pure marketing, the guru's have got to raise their game considerably to deliver quality content of such a consistant level.
Can't wait to get to get my hands on the package here the UK. I,ve got my camp-bed waiting by the mailbox.
How can you top this John?
I bet the magician has got something up his sleeve
Keep conjuring up the goodies
Mike Hindle
Posted by: Mike Hindle | August 19, 2004 04:10 PM
Hi John,
Just like to say that I'm absolutely excited about your course and since I ordered it I'm anxiously waiting for the courier to show up (I'm based in sunny Singapore).
What I love as well are the unexpected bonuses that you are so generously sharing with those who took the leap of faith and bought the course.
Like yourself, I'm a strong believer in having the right mindset.
One phrase I live by is "You get in Life what you FOCUS on". Too many times people focus on what they DON'T want instead of what they want.
Just in the sales letters and preview videos, you shared some really powerful messages, and I am eager to read, learn, and more importantly APPLY the techniques you teach.
You're truly an inspiration, and I look forward to the day when I can send you a personal email showing you how you've changed my life for the better (you already have started this process).
I wish you all the continued Happiness, Health, Success, Serenity , Peace and Prosperity that Life has to offer.
Godbless,
Vivek
http://www.GetAllYouWant.com
Posted by: Vivek | August 20, 2004 12:17 PM
John,
I can't begin to tell you how excited I am to be a part of this... to know I will be receiving this course is like knowing I am destined for success.
I haven't slept well the last two nights.. I am that excited!
John, you are about to change so many peoples lives.. people who are struglling to get the truth about how to truly succeed.
From the bottom of my heart and my family's heart, thank you for everything... your generousity, your straight forwardness, your honesty and most of all... your will to help others.
Sincerely,
Peter
Posted by: Peter | August 21, 2004 11:02 PM
I have read some very negative comments about you on the web lately by people who obvious don't know you, and they remind me of a quote from C.S. Lewis: "The door of Hell is locked from the inside." They refuse to believe that achievements of any kind can be made -- they think it is some kind of trick or scam. Their negativity precludes any significant success they might otherwise achieve.
It is a delight to find a young man who believes that 'what a man sows, he also reaps' and therefore sows like crazy so he can reap like crazy.
The concepts of momentum and gradual improvement alone will make a fair piano player into a good one; a fair golfer a good one; and of course a fair marketer into a good marketer.
Thanks John -- I appreciate not only all that you know and share with others the foundations of marketing success, but also the fact that you go the extra miles...lot's of 'em.
I am looking forward with great anticipation to learn all that you care to share, so thanks SO much.
Duane
PS I was in Cincinnati at the System Seminar about a year and a half ago eating alone at a table adjacent to the table you were at, surrounded by many of the speakers at the conference such as Armand and Yanik. I didn't know who you were then, but watched with interest as these speakers listened -- some with dropped jaws -- as you told story after story about your early days buying domains...
Posted by: Duane Shinn | August 25, 2004 02:26 PM
Dear John, starting off my own process by making this summery, (if I want to really learn something (being 54) I still need to make a summary) So here it is
Key things I got from the call ( I have not recieved the course yet here in the Netherlands):
- Detective attitude about prospects => you have to be two steps ahead of them (and your competitors). My metaphore, you have to know your kids to know where to hide the easter eggs.
- The idea that the whole process is gradual, almost impersonal, and taking it so, makes it easier to work on and not get emotional hung up on it (positive selfcontent, negative disheartened).
- 10 cents making, but 10 cents loosing, is already on the right track, just needs work (need the experience yet to know it works)
- 4 main assets that I and everybody else has that can become my and their assets and profits.
- You can become big without having to have a big staff. ( I thought I had to stay small to not having to have that)
- The idea that putting these understandings up is another way of learning from each other.
Posted by: Henry Kruizinga | August 26, 2004 04:39 PM