Anticipation -- A Powerful Marketing Weapon
One of the most powerful online marketing weapons (but most underused) is anticipation.
Online we get tons of emails. We see tons of web pages. We read stories, information, news, and more. We are bombarded by information. Everyday brings an entirely new, fresh batch of information. And from day-to-day, we never know what to expect.
But don't make this mistake with your marketing.
One of the most powerful things you can do with your marketing is to build up anticipation with your prospects and customers. The easiest way to do this is with an email list...
What do most marketers online do when they have a new product to release? When the day comes that they release the product they send out an email telling their list all about it. Will that create sales? YES. But is there a way to really MAGNIFY the potential sales? YES. It's called anticipation.
The next time you have a product (or anything of major interest, such as a special affiliate promotion, etc.) you should "prep" your list for its release. Tell them you have something special that you are going to announce very soon. Tell them EXACTLY when to check their email and look for this announcement. You can also give details (and BENEFITS) in the messages you use (I say "messages" because you can use several to build anticipation) to build the excitement and interest for the actual release notification.
Because your prospects and customers see so much brand new information every single day they use the Internet, give them some information to LOOK FORWARD TO by using anticipation to have them looking for something specific in the near future. It's guaranteed to make you more money with your marketing.