I Have A Strange Feeling...
I have a strange feeling that long form sales letters on the Web are going to become less and less effective. Call it a hunch.
As an avid tester, I am discovering some interesting things about how long visitors stay on a web page, how far down they read, etc. Average visits are producing trends of SHORTER AND SHORTER visit times.
I think the entire Web is skimming and scanning web page content more than ever now -- and it's only going to get worse.
Do I think long form sales letters are dead? No, of course not. But I think in the coming months there will be some new discoveries. We're going to see some NEW sales letter models.
I've been testing some new stuff that's very exciting. I'm not ready to let the cat out of the bag yet, but if my findings are consistent, the sales letter site as we currently know it will become extinct.
Stay tuned.