Well, it appears as if my speculation is finally coming true...
Over a year ago, I predicted that Yahoo would follow Google's AdSense lead and release a similar program of their own. They'd have to in order to keep up as Google is cleaning their clocks with the increase in revenue they are getting from AdSense.
That day is getting close. VERY CLOSE.
If you snoop around the 'Net (and know how to do it effectively) you can uncover some interesting stuff...
Like web sites running what appear to be 'experimental' Yahoo ads that are very much like AdSense ads. They are (no surprise) ads being served from Overture's database (which Yahoo owns).
Check out the ads on the leftside of this blog.
If and when Yahoo releases and AdSense competitor this is nothing but GREAT NEWS for marketers like us. AdSense is a fantastic way to make money from publishing web sites. BUT... right now it's very dangerous. There are many markets right now that wouldn't be very profitable if AdSense went away. Other affiliate programs just won't make much money on these sites. So we NEED a competitor. You never want all your eggs in one basket with anything you do with your marketing and AdSense is no exception.
A similar program from Yahoo will only spur competition with Google and most likely drive AdSense revenue higher.
Let's hope that this experimental ad program turns out to be something REAL.
