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The MarketingSecrets.com Newsletter
Thursday, May 22, 2003

Advanced Internet Marketing
Strategies, Techniques, And Ideas

From The Wacky Mind Of John Reese
=========================================

CONTENTS:

1. Networking At Sea
2. Don't Waste Precious Online Real Estate

-----------------------------------------
"Networking At Sea"

Ahhh... I'm glad to be home. I've spent
much of the past month on the road. 

Even, though, some of it was for pleasure, now I feel
like I need a vacation from my vacation. ;-)

One of the "fun" things I got to do was go on a
Carnival cruise about 3 weeks ago. It was for about
5 days and it went from Miami to Key West to
Cozumel, Mexico -- and back. It was A LOT of fun.
I really had a great time.

OK OK OK let me get something out in the open
real quick before continuing. ;-)

There are some potentially incriminating photos of
me that exist from the cruise. Let's just say the
partying got a little out of hand on a couple of occasions!
It was truly a blast.

There is one photo in particular that someone took
of me that they "threatened" to pass around and make
up some bizarre story about. It's a photo of me being
kissed by 3 girls. So before this person can post this
photo of me and tell his warped version of the story, I
decided to post it myself and crush his efforts. :-)

Here's the photo:
http://www.marketingsecrets.com/johnkiss.jpg

Now before anyone with a 'dirty mind' thinks the wrong
thing, please know that the girls in this photo are very
dear friends of mine and we were just hamming it up
for the cameras a bit. Yes, honestly. :-)

I really did have an amazing time. One of the best
trips of my life, actually. It was a non-stop party.
That was the first cruise I had ever been on. I definitely
need to go on another one very soon.

And, best of all, it was tax deductible! I actually
attended an Affiliate Marketing event that was on the
cruiseship -- the reason for going in the first place.

It was a great event, but the networking alone really
made it well worth going. I made a lot of new valuable
contacts, and my business will definitely be better off
as a result. In fact, I've already generated some new
business as a direct result of attending that event.

This reminds me yet again of something very important
that we all need to realize...

The Internet business (regardless of niche) is definitely
a RELATIONSHIP business. The growth of your business
has everything to do with the people you work with. Your
JV partners. Your affiliates. Your customers. 
Your email subscribers.

It's very easy for us all to consider our business as this amazing
"auto pilot" business that doesn't take any "work" or interaction
with others. In fact, the opposite is true. 

FACT: The people online that have the most success are those
that work well (and often) with other people. 

"Coopetition" (working with competitors) is one of the
best things you can do online -- because many people that
won't buy from you *will* often buy from one of your competitors.

So why not work together to make even more money?

-----------------------------------------
"Don't Waste Precious Online Real Estate"

I'd be willing to bet that right now, right this
second, you are wasting precious online
real estate.

In other words, you are not taking advantage
of every "place" in your online marketing
that you could be using to make you money.

The biggest one many people (including myself)
often overlook:

The "Thank You" page.

Do you realize the "Thank You" page (the
page you display after someone submits an
opt-in form or even an order form) is some of
the most RESPONSIVE real estate on your site?

You should be using your "Thank You" pages
to promote some of your other products, other
opt-in lists, or affiliate products.

One of the easiest ways to INSTANTLY make
more money is to use an opt-in "Thank You"
page to simply say:

"Thank you for subscribing. You will receive
your first issue very soon."

Then under that text you can say, 
"We Highly Recommend This Product..."

Then you can list information about an affiliate
product that is related to your market. This is
an easy way to send traffic to an affiliate link
so you can earn some additional income that
you didn't already have. I.e. FREE MONEY. :-)

You can do the same thing for your ORDER FORM
"Thank You" pages. Thank the customer for their
order and recommend they check out a related
product. In fact, this real estate on your site
will be the most responsive of all for other offers.

After all, that web site visitor just became the
most qualified prospect of all -- A PAYING CUSTOMER.

You know, most marketers are AFRAID to send
additional offers to their customers. But why?

Well, the thinking is simple...

"I don't want to piss them off by trying to 'pitch'
them other products."

We have all thought this way. *I* am guilty of
this myself. But you know what? We all need
to GET OVER IT.

Everyone needs to realize something -- people
buy MULTIPLE PRODUCTS when they are interested
in something. So why shouldn't *YOU* get paid when
they do?

When is the last time you went to the bookstore
to buy a book or magazine on an interest that you had
and you left the store with only ONE COPY of something?

That's right, you probably bought more than one on almost
every occasion you can think of. Customers are the
same way. So don't be afraid to send offers to your
customers.

This is a FACT: the more offers you send to your
customers, the more money you will make.

Start displaying related offers on your order form "Thank You"
pages and you'll instantly boost your income.

I did this recently on ONE of my sites and it added
an additional $3,500/month in net income. I simply took
an order form "Thank You" page that had only said, 
"Thank you for your order." (and some other minor stuff)
and added a promotion for a "Recommended" product.
This was an affiliate product that I earned a commission
on when my customers visited the link and then made
a purchase.

Here's something else for you to understand...

When people are ordering from you, their TRUST and
RESPECT for you is at an all-time high. If you "recommend"
another product for them to buy at this time (right after they
placed an order with you), not only will they trust your
recommendation (by the way, make sure it's a solid product
you are recommending) but they are also still in the "buying
mood" and will be more likely to buy something else at
that moment.

After making this minor modification to one of my
own "Thank You" pages, I am now making this additional
income day after day. All I did was make use of some
precious online real estate that I was overlooking --
i.e. WASTING.

So take a closer look at your web site and marketing
process and find places that you are not effectively
using to promote your other products or affiliate products.

I'd be willing to bet that there's some "unused" online
real estate you can go take advantage of right now that
would allow you to INSTANTLY make more money from
the same traffic you are already receiving.

So what are you waiting for? Stop reading this email
and go put up an offer on that unused space. Yes, NOW.

I will have several other "unused real estate" places to tell
you about in my next issue.

I'll be in touch shortly with more ways to help
you make money from your business.

If you have any comments, suggestions, complaints,
feedback, etc. please feel free to contact me
and let me have it. 

Yours For Online Profits,

John Reese