To read other back issues of the newsletter, please visit the Newsletter Archive.

If you are interested in reading only the articles from back issues, or if you wish to reprint the articles on your own Web Site or in your own ezine or autoresponder series, please visit the Articles section. You will find a complete listing of all past articles, as well as the instructions for reprinting the articles for your own use.

Please do not republish entire issues of the newsletter. Only individual articles may be republished as long as you follow the reprint guidelines contained in the Articles section of this site.

=========================================
The MarketingSecrets.com Newsletter
Saturday, May 24, 2003

Advanced Internet Marketing
Strategies, Techniques, And Ideas

From The Wacky Mind Of John Reese
=========================================

CONTENTS:

1. Another Piece of "Wasted" Online Real Estate
2. Traffic, Testing, And Tracking Webinar (Tuesday, May 27th)

-----------------------------------------
"Another Piece of 'Wasted' Online Real Estate"

In a very recent newsletter (two days ago) I wrote to
tell you about maximizing the income from your web
sites by making sure you use every available piece
of "online real estate".

It's time to tell you about another "place" that you
can use right now to make more profit from the
traffic you are already receiving.

Unless you've been living under an Internet Marketing
rock, you've integrated email into your marketing. You
have an opt-in list, send emails to your customers,
send automated messages -- such as email receipts
when someone orders a product from you, etc.

Email messages that you already send to prospects
and customers on a regular basis are GOLDMINES
for producing additional profit.

Here's how...

It's simple. At the top of many of these emails
you can simply add a little text "box" that has
a small ad promoting another list, one of your
other products, or an affiliate product.

That's right, you can put an AD in many of the emails
you already send as a part of your business. 

Just create a little box and say, "Today's Sponsor"
and create a little ezine-like sponsor ad. 

That's all there is to it. You'll INSTANTLY produce
more opt-ins for other lists you want to promote, sales of
your other products, or affiliate commissions.

Here are some specific types of emails that you can
easily ad this "sponsor ad" to:

- "Thank You" emails. Such as confirmation emails you
send to all the people that subscribe to your ezine or
opt-in list.

- Email receipts. If you aren't already sending an email
receipt everytime someone orders from you, you need to.
This is the perfect place to promote something else.

- "Unsubscribe" emails. Do you send an email to confirm
that someone has been unsubscribed after their request?
Why not use that email to hit them with one last offer
as they are "on their way out"? :-)

You don't always have to use a blatant "sponsor ad" type
of ad. You can also include creative endorsements. Here's
an example...

Let's say you have an ezine about copywriting. In the email
you send to new subscribers to confirm their subscription
request you could include something like this...

"Thank you for subscribing to the 'Copywriting Tips' ezine.
You will be receiving your next issue very soon. In the meantime,
if you're interested in studying some copywriting techniques, I
highly recommend you grab a copy of Yanik Silver's 'Web Copy
Secrets' ."

It's just that easy! This is a very powerful and effective technique
especially for ezine subscription confirmation emails. People
subscribe to ezines to learn more about a specific topic. This
is the perfect opportunity to give them some "recommended
reading" resources -- i.e. affiliate links. :-)

My good friend, Stephen Pierce, is a fantastic marketer that
uses the "Recommended Reading" technique really well anytime
he promotes affiliate products. This technique works just as
well in emails as it does on web pages.

If you don't yet have a copy of Stephen's incredibly popular
ebook, "The Whole Truth", you can get your own copy here:
http://www.the-whole-truth.com

-----------------------------------------
"Traffic, Testing, And Tracking Webinar"

This coming Tuesday, May 27th, I will be giving a presentation
on Testing & Tracking during a "webinar" (live online seminar) put
on by Jason Potash. The event is called...

"Turning Clicks Into Ca$h" -- 
The Guarded Secrets Of Traffic, Testing & Tracking

Jim Maddox and Perry Marshall will also be a part of the event
and will be presenting cutting-edge strategies for generating
traffic -- from pay-per-clicks to search engine optimization and
more. Jason will also be giving a presentation on how to drive
FREE traffic with several tricks and strategies of his own.

You definitely shouldn't miss this event. It's going to be great.
The webinar is a really great way to learn new strategies for
your business. You simply login during the event and LISTEN
to the live audio over the Internet. During the event you will
also interact with a PowerPoint presentation from each
speaker. It's actually really cool technology!

I will be covering the most overlooked and misunderstood
element of Internet Marketing -- TESTING & TRACKING.

The amazing thing about testing & tracking is that it's
without-a-doubt the SINGLE MOST VALUABLE *KEY*
to making money online. 

I'm talking about the ability to test things on your Web Site
and quickly find out what makes more money or makes
less -- then you simply use what makes more.

Testing & tracking is also absolutely critical for any advertising
you pay for. It's the difference in making a profit or potentially
losing your shirt.

You'll learn several techniques for properly tracking your
online ads so you can MAXIMIZE every dollar possible.

BUT THERE IS *ONE* MAJOR REASON YOU SHOULDN'T MISS OUT...

During this live event I am going to reveal something that is going
to absolutely SHOCK the Internet Marketing world. I *guarantee* it.

Anyone that knows me well knows that I am a testing freak. I test
all kinds of crazy things. I am constantly testing things to SQUEEZE
every last drop of profit out of my site visitors.

Well, I recently made a SHOCKING DISCOVERY. And I'm not kidding.

I ran a test and discovered that by changing "something" on one
of my sites that it boosted my sales by nearly 30%. 

Yes, THIRTY PERCENT. The result of that one test will make me a small
fortune. Because I'm already applying it and making 30% more sales
as a result.

And I'm not the only one that has benefitted from this discovery.

I "quietly" shared the astounding results of this test with
one of my close marketing friends (you'd definitely recognize
his name, but I can't mention it) and he had to run and try this
test FOR HIMSELF.

The results so far -- a sales increase of over 250%!!!!

And I thought my near 30% increase was unbelievable. I have
clearly uncovered something very VALUABLE.

It's too early to tell what the "average" increase may or may not
be for all sites that incorporate this change. But it is already
proven to work well in the cases we've tested.

Here's what's amazing. This "change" can be applied to nearly
every "mini site" style web site design out there -- which almost
everyone in Internet Marketing is using to sell their products.

Heck, even if this change made you another 10% in sales
wouldn't it be worth using?

Mark my words, this one little test is going to change the face
of Internet Marketing as we currently know it. But for right now
I don't want to just "publicly" disclose it. I want to let a small
group of people benefit from it first before the entire market
"catches on" to this discovery.

I promised Jason I'd disclose it during the Webinar which
will be an awesome "bonus" to anyone that attends. Since
Jason is limiting the number that can attend to a pretty small
group, I'm okay with "spilling the beans" on it during the event.

If you can't actually attend the event live, you can still register
and order a copy of the recorded audio -- which you'll receive
after the event is over. But only if you register before the event
(and before it sells out).

The event is actually two days. The presentations will be given
on Tuesday, May 27th. Then on Thursday, May 29th, there
will be a live Q& A session to answer questions.

The live event is LIMITED on a first come, first served basis.
So if you are interested in attending, I cannot urge you enough
to go and register now. It will sell-out for sure as more people
hear of the announcement I'm going to make.

You can get more information about the live Webinar (as well
as register for it) by visiting this URL:

http://www.marketingsecrets.com/webinar.html


I'll be in touch shortly with more ways to help
you make money from your business.

If you have any comments, suggestions, complaints,
feedback, etc. please feel free to contact me
and let me have it.

Yours For Online Profits,

John Reese