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The MarketingSecrets.com Newsletter
Thursday, September 4, 2003

Advanced Internet Marketing
Strategies, Techniques, And Ideas

From The Wacky Mind Of John Reese
=========================================

CONTENTS:

1. Latest News, etc.
2. How *Crap* Can Dramatically Boost Your Profits!


"Latest News, etc."

--------------- BIG SEMINAR - SAN FRANCISCO ---------------

I just got home. Finally.

I've been on the road for the past two weeks. It started
with a trip to San Francisco to attend Armand Morin's
"Big Seminar" Internet Marketing event in San Francisco.

My trip ended after spending a week in Arkansas with
my dear friend (and genius marketer), Jimmy D. Brown.

(More on the visit with Jimmy in a moment.)

Armand's event was fantastic. I had an amazing time.
The networking alone was a blast.

I finally got to meet copywriter-extraordinaire, Michel Fortin
in person. We just barely missed each other at Ken McCarthy's
awesome "System" event in June. So I'm glad I finally got
a chance to chat a bit with Michel this time.

Michel's quickly becoming the copywriter of choice for
many online marketers. And it's no surprise why -- his
copy pulls like crazy. Michel consistently writes
super winning sales letters. You can check out his
site at http://www.successdoctor.com

Another person I was happy I got to meet was
Mark Joyner. Mark and I had never done any
business together or even talked until recently. He
called me a couple of months ago because someone
told him I was someone he should get to know.
(Thanks for the "plug" Paul Myers of http://www.talkbiz.com)

Mark called me up and we talked for about THREE HOURS
during that initial phone conversation. We hit it off
right away. Mark is a brilliant marketer and a
down-right nice guy.

I enjoyed chatting with Mark at a great party that was thrown
by the Nitro Marketing whizkids (Kevin Wilke, Matt Gill,
Eric Owens, and Craig Perrine). You can learn more about
them at http://www.nitromarketing.com

Anyway, Mark and I had a nice chat at the party and it was
great to meet him in person. Mark has definitely been
a man of great controversy in the Internet Marketing industry,
but I think he's often misunderstood. The guy is just flat-out
brilliant, and most people don't realize his marketing moves
are for a reason. It's no "mistake" the guy has had
tremendous success.

Love him or hate him, STUDY HIM. That's all I can say.


---------- HOW A LAZY BASTARD STOLE THE SHOW -----------

As far as the presentations from the Big Seminar go,
I'd have to say that Frank Kern really stole the show.

Frank was hilarious. He had the entire audience chanting
along with him and calling him a "Lazy Bastard!"

It was hysterical.

But Frank's point was a very POWERFUL one. Frank
detailed his "massive underachiever" plan. He talked
about how he rakes in lots of money by creating tons
of little infoproduct sites that just make a couple of
sales a day. Yes, only a couple of sales a day.

What is so amazing about Frank's "plan" is that what
he is doing is BRILLIANT. Targeting several small niches
online (no, not "making money online" or internet marketing)
and having them make just 2 sales a day. With his
plan, he'll eventually be making over a million dollars a
year from MANY tiny, underachieving web sites.

It's an amazing and incredibly ingenius strategy. It makes
perfect sense. I'm just sorry I didn't think of it. :-)

Frank has recently started a private marketing club to
teach other people how to do exactly what he's doing
himself. 

(Gee, what a novel approach, someone teaching what they
are actually doing to make money themselves!)

If you are interested in producing income from niche market
infoproducts, I *highly* recommend joining his private
marketing club. And I would HURRY to join as he has stated
that he will be capping his member total soon since it
takes up his time to work with each member.

Wonder how much money I will make if you go and join
his marketing club?

Zero. Zilch. Nada.

I don't make a penny if you go and join. So why am I willing
to just promote it for nothing? It's simple...

Frank Kern impresses me. He practices what he preaches.
The guy is simply smarter-than-heck. I think he *deserves*
your business. He's doing great things for this industry
and I want to make sure and support people like him.
Because I know he *will* help many people to prosper
with their own online business. And that's a powerful thing.

And to be perfectly honest with you, with all the CRAP
that's flooding the Internet there are very few people that
are actually teaching people the REAL STUFF that can
help them succeed with their own online business.

I am a strong believer that Frank Kern is one of the "good guys."

So go check out his private marketing club (before he stops
taking new members) and give him your business:

http://www.elitemarketingclub.com


------ IN THE MIDDLE OF NOWHERE, ARKANSAS -------

After spending a week in San Francisco (and attending
Armand Morin's great seminar) I headed to a tiny town
in the middle of absolute nowhere -- Manila, Arkansas.

Home of super-duper-online-marketer, Jimmy D. Brown.

I stayed with Jimmy and his family for a week and had
a wonderful time. We had a great time playing a lot
of golf, basketball, shooting pool, and just "hanging out"
and chatting about life in general.

I have known Jimmy for only about 11 months, but he
has quickly become one of my dearest friends. Not only
is Jimmy an amazing marketer, writer, and viral marketing
madman, but he's also a true inspiration.

He inspires me on a daily basis.

If you don't know Jimmy's story (and I won't go into the
full story here) it's truly incredible. The guy was once
living in a shack that had a dirt floor. He was almost
killed in a terrible car accident. He has had MANY
episodes of what most people would just call "bad luck."

Yet he was able to rise above it all. He became extremely
successful from perseverance and hard work. He is truly
living the "American Dream."

It was exciting to visit Jimmy during this recent trip. I got
to see his brand-new 3,000+ square foot dream home that he
and his wife just had built. It's a gorgeous home. Beautiful
hard-wood floors throughout.

No more dirt floors for Jimmy. He's certainly earned it.

And the neat thing is to realize that his dream home was
built entirely on profits from his Internet Marketing efforts.

As Jimmy and I both laughed and said many times
during my visit (about marketing online)...

"Is this the best game in the world, or what?"

It truly is.

* We originally brought that point up as we sat and watched
(live) as A LOT of money started pouring in after Jimmy had
just pressed "send" only a few minutes earlier to mail out
his latest email promotion. 

If you have not yet reached YOUR financial goals from
your online marketing, I encourage you to keep moving
forward. Jimmy is a great example for all of us. He had
ALL the odds against him, yet he was able to succeed
beyond his wildest dreams.

So it should be easy for YOU. Now get busy. :-)

-----------------------------------------

"How *Crap* Can Dramatically Boost Your Profits!"

You're about to discover something that I honestly believe
can CHANGE YOUR LIFE.

This is a concept that drives my marketing. This concept
continues to make me a small fortune. Today I want
to share this concept with you.

"Crap can make you rich."

Don't laugh. Let me explain.

The beautiful thing about marketing online is that we can achieve
RESULTS for anything LIGHTNING FAST.

We can put up some Google AdWords, drive some traffic, and
starting getting results in a matter of MINUTES.

I can essentially write a sales letter, include an opt-in form,
and create a little infoproduct to sell, all in less than ONE HOUR
and have it getting results.

Okay, so the product may completely STINK. i.e. it's CRAP.
The sales letter may be nothing but CRAP too. And even if
someone DOES order, they'll be getting that product which
is CRAP and most likely will request a refund. Heck, after all,
I only spent an hour on the entire thing.

But none of that matters. The GOLD is not in the crap itself, the
gold is in the RESULTS.

Everything in marketing has a "Cause and Effect" -- everything.

If you put up the WORST CRAP EVER right now on a web site,
something WILL happen. And those results are what eventually
drives a few hundred dollars a month in profit, and eventually
produces several thousand dollars a month, and can eventually
create a small fortune.

Okay, so maybe your conversion rate will initially be 1 out of 1,000.
That's okay. With enough data that 1 out of 1,000 will become
a solid average and that site will CONSISTENTLY produce 1 sale
out of 1,000 visitors.

Hey, welcome to a CRAP conversion rate. :-)

Hehe, but seriously...

The point is this. There is tremendous value in a 1 out of 1,000
visitor conversion rate -- no matter what the price of the product
is. No matter what the offer is. Why? Because it's GUARANTEED
that you can IMPROVE upon it. You can make it better. You
CAN get MORE people to buy.

All you have to do is improve your marketing. Test small changes.
Try a few little tweaks. Improve it little by little.

Get better and better RESULTS.

Here is something I want you to engrave deep into your brain...

You will NEVER, that's right, NEVER, launch a site or any
marketing that will be even 10% of "perfect". You're never
going to launch a site that starts pulling a 10% conversion
ratio, let alone 100%.

(And before you email me and tell me that a site you
launched pulled a 10%+ conversion rate, I'm not talking about
the results of a strong endorsement someone did for you. I'm
talking about an AVERAGE conversion rate from ALL the
traffic sources you point at your site.)

So why are you spending SO MUCH TIME to get that latest
project launched? What the heck are you waiting for?

Know this... everyday that goes by without you launching
your latest project is a day that you could be using to
test and IMPROVE upon what that project produces.

Yes, that means make you more money.

Your project will never be perfect. You could have always made
it better. You could have always done this or done that.

WRITE THIS DOWN...

"The biggest piece of crap ever created and launched online
makes more money than an almost-perfect project that
was never launched."

Is my point getting through to you?

The biggest mistake we entrepreneurs make is trying to
make our little projects PERFECT before we are willing
to launch them and see what they will do.

This can be the "kiss of death" for our businesses. Because
until we launch projects we don't get any RESULTS.

What you need to realize is that RESULTS are the biggest
ASSET to your online business. Even the CRAPPY RESULTS.

Because the results are what tells us what is working and
what isn't. And believe me, I've probably made MORE MONEY
from the results I discovered about things that weren't working,
so don't just think it's all about what works.

So learn to produce projects on an ACCELERATED launch
schedule. Just get the sucker to the quickest version that
will allow you to launch it and start getting ANY results at
all. Then spend your time IMPROVING on the results.

Let's face it. Many of our projects FLOP. It just happens.
People just won't buy enough of something to make it profitable.
So we must move on and work on another project. Get it out there
and see if that one starts making money. Repeating the
process again and again.

But think about what I just said and realize something. If you
KNOW the reality that many of your projects will fail, why the
heck are you taking so long to find out?

It's probably the same reason *I've* often delayed things... FEAR.

I'm AFRAID to see my "baby", my special project, fail. But since
we've already come to realize that the reality of business is
that some projects WILL FAIL, we just need to GET OVER IT.

Put that CRAP together and launch it! Unpolished. Unperfected.
Ugly. Yes, I say let the crap fly! (no, not that crap.)

So get your projects launched absolutely, without a doubt, as
quickly as possible. Get SOME results. Any results. THEN
work on improving whatever those results are to increase
your profits.

If you are planning on doing JVs with people for your new
product, or rolling out an affiliate program for it, the 
"JOHN REESE CRAP METHOD"
(as I will call it) still definitely works. 

Here's how you use it...

You put together your web site and product as quickly as
possible. Go jump on Google and buy some AdWords traffic
to point at the site. Start tracking the results -- no matter
what they are. Make changes and TEST them. Continuously
work to improve the results of the site.

When you're able to get the site to a satisfactory conversion
level, then and only then proceed with putting together JV
deals and really rolling out the product.

You know, the biggest kiss of death for an online marketer
can be to launch a product with JV partners WITHOUT having
first tested and improved a site's conversion. Do you think
your JV partners are going to promote your next project
if the initial one completely FLOPS and doesn't make them
any money? Absolutely not.

SO USE THE "JOHN REESE CRAP METHOD" AND PROFIT!

1. Create and launch crap.
2. Test that crap.
3. Improve that crap.
4. Make money with crap that eventually becomes non-crap.

Seriously. Don't laugh. This process works. Again and again.
It has made me rich.

Learn it. Live it. Love it. Let crap make YOU rich.


---------------------------- NOW GET TO WORK! ----------------------

I hope today's issue has inspired you -- even if just a little bit.

As I stated in previous issues of this newsletter, I am not
doing this to make a fortune. My time would be better spent
on my own projects. But I *do* honestly enjoy teaching
and helping others, so I "hope" to continue writing this newsletter.

You'll notice that I wasn't promoting any affiliate links in this
issue. I won't always promote stuff. As I promised in earlier
issues, I don't promote anything that isn't TOP NOTCH anyway.
So I'd rather not promote anything at all than tell you to go
buy something that wasn't a good product.

Speaking of good products, though, do go and check out
Frank Kern's private marketing club if you are interested
in his "underachiever plan" I told you about. His plan works
well with my CRAP plan. :-) Frank is a master at cranking
out new moneymaking sites in a few days when most people
would take MONTHS for the same project.

His private club thing is at http://www.elitemarketingclub.com

I'll be in touch shortly with more ways to help
you make money from your business.

If you have any comments, suggestions, complaints,
feedback, etc. please feel free to contact me
and let me have it.

Yours For Online Profits,

John Reese