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Summary
"Why I Created A Private
'Backstage Pass'
For Serious Marketers... And Why I'm Letting You In FREE For 14 Days"
"PLUS You'll Get Over $20,000 Worth Of My Best Marketing Secrets
(Just For Saying 'Maybe'!)"
"You've Heard About Rooms Like This...
But You've Never Been Invited.
Until Now."
Let me tell you something that might sting a little.
You've done the work.
You've read the books. Taken the courses. Watched the YouTube videos. Listened to the podcasts. Saved the tweets. Filled up notebooks with strategies and frameworks and "proven systems."
You probably know more about marketing than 99% of business owners out there.
And yet...
Something's still not clicking.
You see other people - people who seem to know LESS than you - somehow pulling ahead. They're launching offers that work. Building audiences that grow. Making money that compounds.
And you're sitting there thinking...
"What am I missing?"
Here's the answer.
And I'm warning you - it's going to sound too simple.
The problem isn't information.
You've got plenty of that.
The problem is WHERE you're getting it from.
Let Me Explain...
There are two "rooms" in marketing.
Room #1 is free.
It's YouTube. Podcasts. Blog posts. Free Facebook groups. Instagram tips. TikTok tactics.
Millions of people hang out in Room #1.
They consume content endlessly. They learn "about" marketing. They feel productive.
But here's the thing about Room #1...
Everything in there is old.
By the time something hits YouTube, it's already been working for months - maybe years.
By the time it becomes a "proven strategy" on a podcast, the people who discovered it have already moved on to the next thing.
Room #1 is where you learn about what worked.
Not what's working right now.
Room #2 is different.
Room #2 is behind a paywall.
It's private communities. Paid masterminds. Members-only channels. Slack groups. Voxer threads.
The people in Room #2 aren't learning from finished case studies.
They're watching it happen live.
They see the funnel BEFORE it launches.
They see the ad WHILE it's being tested.
They see the wins AND the failures - in real time - as someone figures out what actually works.
And then?
They model it. Adapt it. Apply it to their own business.
Before Room #1 even knows it exists.
This is
The "Great Divide"
There's a wall between Room #1 and Room #2.
And it's not a wall of intelligence. Or talent. Or luck.
It's a wall of access.
The people winning aren't smarter than you.
They're not working harder than you.
They just have a window into what's actually happening - right now - inside businesses that are actually working.
They have "cheat codes."
Not because they're special.
But because they're in the right room.
I've Been On Both Sides Of This Wall
Early in my career, I was stuck in Room #1.
I read every book. Studied every guru. Took every course I could afford.
And I struggled. For years.
Then something changed.
I got ACCESS.
I got into a room where I could watch a successful marketer - in real time - building, testing, launching, failing, adjusting, winning.
Not teaching me theory.
Showing me reality.
And then everything shifted.
I stopped learning "about" marketing.
I started seeing how it actually worked.
Within months, I made more progress than I had in the previous three years combined.
Not because I suddenly got smarter.
But because I was finally in the right room.
That's Why I Built
The ‘Marketing Secrets
Backstage Pass’
For the past decade, I've shared a lot publicly.
Books. Podcasts. YouTube videos. Free content everywhere.
But the REAL conversations?
- The "here's what I'm testing this week" updates?
- The "this funnel just flopped, here's why" breakdowns?
- The "holy crap, this is working, do this NOW" discoveries?
Those happen in private.
Behind a paywall.
In a room I call
The Backstage Pass.
It's where I share what's actually happening inside my businesses - in real time.
Not polished case studies from two years ago.
Not "timeless principles" that sound good but don't help you THIS WEEK.
Real updates. Real numbers. Real strategies. As they're happening.
Until Now,
There Was Only One Way To Get In...
My Inner Circle.
$50,000 a year.
That's the only other place I share at this level.
And honestly? It's worth every penny. The people in that room have built incredible businesses because they have ACCESS.
But I know $50k isn't realistic for most people.
So I built something different.
A way for serious marketers - people who are DONE consuming free content and ready to actually see what's working - to get inside.
Without the $50k price tag.
Here's What I Want To Give You...
I want to give you a Backstage Pass.
Access to the private room where I share what's happening in real time.
The wins. The losses. The tests. The discoveries.
Everything I'd doing, shared with you as it happens.
But that's not all.
Because access alone isn't enough.
You also need tools to execute what you're learning.
And you need training to fill in the gaps.
So I'm including everything...
Here's Everything You Get
When You Say "Maybe" Today...
Free Gift #1:
YOUR
BACKSTAGE PASS
(The Private Room Where It All Happens)
This is the heart of it.
Your Backstage Pass gets you inside the private community on BackstagePass.com - where I share what's actually happening in my businesses in real time.
Not polished content. Not "best practices." Not strategies I used three years ago.
What I'm testing THIS week. What's working NOW. What just failed and why.
The same level of access my $50,000/year Inner Circle members get - shared with you as it happens.
You'll see:
- Real-time updates as I launch new funnels, test new offers, and scale new traffic sources
- The "holy crap, try this NOW" discoveries before they hit the public
- A private community of serious marketers who are IN the game, not just talking about it
This alone is worth the price of admission. But we're just getting started...
Free Gift #2:
THE DREAM 100
'Influencer Secrets'
SOFTWARE
($??? Value)
This is the secret weapon.
The same tool I've used to generate over $200 million in sales through influencer and affiliate partnerships.
Instead of spending hours hunting for potential partners... the software does it in seconds.
Type in your niche. Hit search. And instantly see:
- Hundreds (sometimes thousands) of influencers already talking to YOUR dream customers
- Their audience size, engagement rates, and contact information
- Whether they've promoted products like yours before -Ede everything you need to reach out and start the conversation
No more guessing who to partner with. No more cold outreach to the wrong people. No more wasted time on influencers who'll never respond.
The software finds them. You close them.
Free Gift #3:
The Funnel Oracle
($??? Value)
Here's the problem with big training libraries...
You don't know where to start. Or what to watch next. Or which training applies to YOUR situation right now.
So you either watch everything (and get overwhelmed) or watch nothing (and stay stuck).
The Funnel Oracle fixes that.
It's an AI-powered guide that lives inside Marketing Secrets.
You tell it where you are. What you're working on. What you're stuck on.
And it tells you EXACTLY what to watch, read, or do next.
- "I need to build my first funnel" - here's the training.
- "My webinar isn't converting" - watch this.
- "I just landed an influencer and need to set up the partnership" - do this NOW.
No guessing. No wandering. No "I'll figure it out later."
The Oracle points you to the exact lesson you need - when you need it.
Free Gift #4:
54 Issues of the
FUNNEL UNIVERSITY
NEWSLETTER
($5,000+ Value)
We used to charge $97/month for this.
Every issue, we "funnel hack" two successful funnels.
We show you every page. Explain every strategy. Break down why it works.
You're getting all 54 issues. Instant access.
That's over four YEARS of funnel breakdowns - the day you join.
Free Gift #5:
The
PRIVATE LIVE EVENT
RECORDINGS
($10,000+ Value)
These are the private events I've hosted for my highest-level clients.
People paid $3,000 - $10,000 just to be in the room.
You get the full recordings:
- DotCom Secrets LIVE - the original training on funnels, value ladders, and the strategies that built ClickFunnels.
- Expert Secrets LIVE - how to build a movement, become the expert in your market, and create offers people can't refuse.
- Traffic Secrets LIVE - every traffic strategy we've used to scale ClickFunnels past $100M.
- The Invisible Funnel Event - how to get paid BEFORE you deliver your product (one of my favorite strategies).
Free Gift #6:
THE CORE TRAININGS
($6,000+ Value)
These are the step-by-step courses that teach you exactly how to execute.
- Perfect Webinar Secrets - the presentation framework behind millions in sales.
- 10X Secrets - the closing secrets from our highest-converting events.
- List Building Secrets - how to build your email list fast (without burning money on ads).
- High Ticket Secrets - how to sell premium offers without a sales team.
- Funnelology - master the science of funnels and scale.
- 7 Figure Secrets - what it actually takes to build a seven-figure business.
Each one of these has been sold individually for $497 - $997.
You get all of them inside.
Free Gift #7:
The
THINK AND GROW RICH
CHALLENGE
($???+ Value)
This one's different.
It's not about tactics.
It's about mindset.
We go through Napoleon Hill's classic - together - and apply it to your business.
Because strategy without mindset is just information.
And information without execution is just entertainment.
This challenge bridges the gap.
Just Say “Maybe”
And Test-Drive Marketing Secrets Today For FREE!
Subscribe To Become A Member Of ‘Marketing Secrets’ Today And You’ll Get:
- The Backstage Pass - Real-time LIVE access to what's happening inside my businesses... ($10,000+ Value)
- The Dream 100 'Influencer Secrets' Software - The secret weapon behind $200M in sales... ($5,000+ Value)
- The Funnel Oracle - Your AI-powered guide so you never get lost... ($1,000+ Value) - The secret weapon behind $200M in sales... ($5,000+ Value)
- 54 Issues of Funnel University - 4+ years of funnel breakdowns... ($5,000+ Value)
- The Private Live Event Recorcings... ($1,000+ Value)
- The Core Trainings... ($497 Value)
- The Think And Grow Rich Challenge... ($497 Value)
- Plus MUCH more…
Total Value: Over $23,000
But You Can Start Today
For FREE!
"OK Russell...
What's The Catch?"
No catch.
But I get why you're asking.
So let me be completely transparent with you.
This insane offer? It's a bribe.
I'm bribing you to step inside Marketing Secrets and see what it's actually like to be in the room.
Why would I do that?
A few reasons...
Reason #1:
I Know What Happens When People Get Inside
Here's the truth: most people never experience what it's like to have REAL access.
They've been stuck in Room #1 their whole career - consuming free content, buying courses, trying to piece it together on their own.
But when they finally get into a room where they can see what's actually happening... in real time... everything changes.
They stop guessing. They start executing. They get results.
And when THAT happens? They stick around for years.
So yeah - I'm betting on you. I'm betting that once you're inside, you'll never want to leave.
Reason #2:
I'm Playing The Long Game
I'm not trying to squeeze every dollar out of you today.
I'm trying to WIN you as a partner for the next decade.
I know that if you get inside Marketing Secrets and actually USE it... you'll get results.
And when you get results?
- You might become a ClickFunnels customer for life
- You might join one of my higher-level programs down the road.
- You might come to Funnel Hacking Live.
- You might eventually join my Inner Circle.
I'm not in a hurry. I'm building relationships.
That's why the trial is free. That's why the price is low. That's why I've packed in more value than makes logical sense.
Reason #3:
I Have Real Businesses
Unlike a lot of "gurus" out there, I don't make all my money teaching people how to make money.
I run ClickFunnels - a real software company with real customers.
I have supplement companies, coaching programs, events, and investments.
So I'm not desperate to nickel-and-dime you on a $97/month membership.
I can afford to OVER-deliver. To give you the software, the trainings, the community, the Backstage Pass - all of it - without holding anything back.
Because I don't need this to be my only income stream.
Reason #4:
I'm Tired Of Watching
Good People Stay Stuck
This one's personal.
I see people every day who have the work ethic. The drive. The willingness to learn.
And they're STILL stuck.
Not because they're lazy. Not because they're not smart enough.
But because they're
in the wrong room.
They're consuming outdated content. Learning from case studies that are three years old. Trying to figure out what's working from people who aren't actually doing it anymore.
And it drives me crazy.
Because I KNOW that if they just had access - real access - they'd take off.
That's why I built the Backstage Pass. That's why I'm letting you in for free.
I want more people in Room #2.
Reason #5:
I Want The Right People
In The Room
Here's something I don't say publicly very often...
The Backstage Pass isn't just valuable because of what I share.
It's valuable because of WHO'S IN THERE.
Serious marketers. People who are actually building. People who are in the game, not just talking about it.
And I want more people like that.
- People who will take what they learn and DO something with it.
- People who will eventually become success stories I get to share.
- People who might become partners, affiliates, collaborators.
So if you're someone who's ready to stop consuming and start executing?
I WANT you in the room.
That's the real reason I'm making this offer.
Why You Shouldn't
"Think About It"
Look — I'm not going to manufacture fake scarcity.
There's no "only 37 copies left" countdown timer here.
This is a digital membership. I'm not going to pretend I'm running out of pixels.
But there ARE real reasons why waiting is a bad idea...
REASON #1
Every Day You Wait Is A Day Of Access You Miss
The Backstage Pass isn't a course.
It's not a static library that'll be the same whether you join today or six months from now.
It's LIVE. It's happening in real time.
I'm sharing what's working NOW.
What I'm testing THIS week.
What's happening inside my businesses TODAY.
If you wait a month to join... you miss a month of updates.
If you wait six months... you miss six months of insights that people inside are already using.
The room doesn't pause for you.
The conversation keeps going whether you're in it or not.
REASON #2
This Price Won't Last Forever
Right now, you can get inside Marketing Secrets — the Backstage Pass, the Dream 100 software, the Funnel Oracle, the entire training vault — for $97/month.
That's the price today.
But I'll be honest with you...
As the Backstage Pass grows... as I add more to the vault... as the software gets more powerful...
The price is going up.
I don't know exactly when. I don't know exactly how much.
But I know that the people who get in NOW are going to be grandfathered at this rate.
And the people who "think about it" might come back to a very different number.
REASON #3
I May Close The Doors
Here's something you need to understand about the Backstage Pass...
It only works if the room stays intimate.
I'm not trying to build a 50,000-person Facebook group where my updates get lost in a sea of noise.
I want a room where serious marketers can actually see what's happening, ask questions, and connect with each other.
That means there's a ceiling on how many people I'll let in.
I don't know exactly what that number is yet.
But when we hit it...
the doors close.
Maybe for a few months. Maybe longer.
And if you're on the outside when that happens... you'll have to wait.
REASON #4
Your Ad Account Is A Ticking Time Bomb
I don't say this to scare you.
I say it because I've lived it.
Your ad account could get shut down tomorrow. The algorithm could change overnight. Your traffic source could dry up without warning.
Do you want to be scrambling to figure out what to do next?
Or do you want to already be inside the room... watching what's working... ready to pivot?
The Backstage Pass is an insurance policy.
But it only works if you have it BEFORE you need it.
The Bottom Line
I can't make this decision for you.
But I can tell you this:
The people who win in this game are the ones who act fast.
They don't "think about it."
They don't wait for the "right time."
They see an opportunity. They move. They figure out the details later.
That's what separates Room #1 from Room #2.
Which room do you want to be in?
"Do You Have A Guarantee?"
I don't have A guarantee.
I have THREE.
Guarantee #1:
The 14-Day "Test Drive"
Guarantee
You're not committing to anything today.
You're just saying "maybe."
You get 14 full days to explore everything inside Marketing Secrets.
The Backstage Pass. The Dream 100 software. The Funnel Oracle. The entire training vault.
Use it. Test it. See if it's for you.
If you love it — and I'm confident you will — you don't have to do a thing. You'll automatically continue at $97/month.
If you don't love it?
Cancel anytime during your 14 days. Pay nothing. Walk away.
No hoops. No phone calls. No guilt trips. No questions asked.
Just click a button and you're out.
I'm not interested in keeping people who don't want to be here.
Guarantee #2:
The "Never Get Lost"
Guarantee
One of the biggest reasons people fail with memberships is they don't know where to start.
They log in, see a mountain of content, feel overwhelmed, and never come back.
That's NOT going to happen to you.
Because you have the Funnel Oracle.
The moment you log in, you'll have a guide that tells you exactly where to go based on YOUR situation.
Plus, you're not alone inside the Backstage Pass. You'll be surrounded by serious marketers who are in the trenches — just like you.
Stuck on something? Ask. Someone's probably figured it out.
I guarantee you will never feel lost, overwhelmed, or alone inside Marketing Secrets.
Guarantee #3:
The "One Partnership Pays For Everything"
Guarantee
This one's bold. But I believe it 100%.
If you actually USE the Dream 100 software...
If you follow what I'm sharing inside the Backstage Pass...
If you reach out to influencers and start building partnerships...
One deal will pay for YEARS of your membership.
Not an exaggeration.
One affiliate who promotes your product. One influencer who sends you their audience. One JV partner who believes in what you're selling.
That's all it takes.
And if you put in the work — actually USE what's inside — and you STILL haven't landed a single partnership after 12 months?
Email me. Show me you did the work. And I'll refund every penny you paid.
Not because I think you'll need it.
But because I want you to understand how confident I am in what this can do for you.
Three Guarantees.
Zero Risk.
You either get results... or you get your money back.
That's the deal.
So Here's Where We Are...
So Here's Where We Are...
You've seen the two rooms.
Room #1 — where most people stay forever. Consuming free content. Learning "about" marketing. Always one step behind.
Room #2 — where serious marketers watch what's actually working. In real time. Before anyone else knows about it.
You've seen what's inside Marketing Secrets.
- The Backstage Pass — real-time access to what's happening inside my businesses.
- The Dream 100 software — the secret weapon behind $200 million in partnerships.
- The Funnel Oracle — your personal guide so you never get lost.
- The training vault — over $23,000 worth of courses, live events, and funnel breakdowns.
You've seen the guarantees.
14 days free. Cancel anytime. One partnership pays for everything.
Now there's only one question left...
Which Room
Are You Going To Be In?
Right now, you're standing at the door.
You can walk through it. Or you can walk away.
If you walk away...
Tomorrow you'll wake up and keep doing what you've been doing.
Consuming content. Watching from the outside. Wondering what the people who are "making it" know that you don't.
A year from now, you'll probably be in the same place. Still learning. Still planning.
Still waiting for the "right time."
And the people who stepped through the door today? They'll be a year ahead of you.
If you walk through...
Tomorrow you'll log in and see what I'm sharing THIS week.
You'll open the Dream 100 software and find influencers you didn't know existed.
You'll tell the Oracle where you're stuck and get the exact training you need.
You'll be in the room. Finally.
And a year from now?
You'll look back at today as the day everything changed.
I'm Not Asking You To Say "Yes"...
I'm Asking You To Say "Maybe."
Maybe this is the thing that finally breaks me out of Room #1.
Maybe this is the access I've been missing.
Maybe this is worth 14 days of my time to find out.
That's all I'm asking.
14 days. Free. Full access. See for yourself.
And if I'm wrong?
Cancel. Pay nothing. No hard feelings.
But if I'm right?
You'll wonder why you didn't do this sooner.
Here's What To Do Next
Click the button below.
Enter your information.
And start your 14-day free trial of Marketing Secrets.
The moment you're in, you'll get instant access to everything.
The Backstage Pass.
The Dream 100 software.
The Funnel Oracle.
The full training vault.
It'll all be waiting for you.
I'll see you in the room.
Thanks!
Russell Brunson
P.S. You’re just one funnel away…!
P.P.S. — If you scrolled straight to the bottom, here's the deal:
I created a private "Backstage Pass" where I share what's actually happening inside my businesses — in real time. The same access my $50,000/year Inner Circle members get.
And I'm letting you in FREE for 14 days.
You'll also get the Dream 100 'Influencer Secrets' software (the tool behind $200M in sales), the Funnel Oracle (so you never get lost), and my entire vault of trainings, live event recordings, and funnel breakdowns.
Over $230,000 in value.
14 days free. Then just $97/month if you love it.
Don't love it? Cancel anytime. Pay nothing.
Click the button and I'll see you inside.
P.P.P.S. — Remember: the Backstage Pass is LIVE.
I'm sharing what's working NOW. What I'm testing THIS week.
Every day you wait is a day of access you miss.
The room doesn't pause. The conversation keeps going.
The only question is whether you're in it or not.
P.P.P.P.S. — One partnership.
That's all it takes to pay for years of membership.
One influencer. One affiliate. One JV deal.
The software finds them. The trainings show you how to close them.
All you have to do is start.
